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The Quest for Healthier Mothers and Babies: Radio Media Tour News Release Summary

April 15, 2015 (Falls Church, Virginia, USA)
Over the last few weeks, IBLCE® has conducted a radio media tour that aired on nearly 1,400 radio stations in the USA! News talk information stations and adult format stations reaching women ages 25 to 45, received talking points and heard an interview regarding the benefits of breastfeeding to mothers and babies and information about professional help available from International Board Certified Lactation Consultants. Nearly 9 million listeners tuned in!!


Outcomes?

Highlight: More than 8.9 million listeners
Top Hits: Airings on Nationwide 24/7 News Source, American Urban Radio Network and Family Life Radio
Airings on statewide networks in Georgia, North Carolina and New York
Spokesperson: Becky Mannel, BS, IBCLC, Director of Lactation Services, University of Oklahoma Health Sciences Center, and Past Chair of the International Board of Lactation Consultant Examiners
Results: Total Listeners: 8,981,204
Total Number of Stations Airing Interview: 1,380
Total Number of Airings Nationwide: 1,623

Listen

One of the interviews is posted on the web in a private playlist. Clicking here will take you to the website where the interview is posted. Once you are on the website, you may need to click on the “Play” button to hear the interview.

For more information contact

Sara Blair Lake, J.D., CAE
Executive Director
International Board of Lactation Consultant Examiners
6402 Arlington Blvd., Suite 350
Falls Church, VA  22042-2356
international@iblce.org
703.560.7330
703.560.7332 (fax)
www.iblce.org